Why the best ideas come up in the shower?

How many times have you had an idea when your head was in the pillow or maybe even during a shower or when smoking a cigarette? You’re not the only one and there is a good reason for that to happen, as Business Insider magazine revealed this week. (...) In the process of forming ideas, the unconscious is often resourceful, as shown by a study by Carnegie Mellon University. 

Read the full article at Observador.pt (August 2, 2014).